Lia Who?
Lia Koo is an Art Director/Creative Director with over twenty years of experience in the advertising industry. She has worked with iconic brands across many categories – including tech, sports, music, fashion, beauty, food and beverage, and television networks.
Lia started her career in Chicago back in 2003 before moving to New York, where she spent most of her time working at R/GA on Nike and Google. In 2015 Lia moved to London continuing her work at R/GA on Nike for EMEA and Middle East markets. Her work focused on disrupting the training landscape and women’s category across the different regions.
A few years later she returned back to New York to pursue a Group Creative Director role at Virtue (the creative agency by Vice Media), where she led multiple pitch wins and global campaigns. From there she moved to Los Angeles to work at Apple, leading the Apple TV app team. Lia has since moved to Airbnb to launch Airbnb Korea.
Experience
Airbnb, USA
Role: Senior Creative Director
Year: October 2020 to present
Apple, USA
Role: Creative Director
Year: October 2020 to present
LOB: Apple TV
Virtue, New York
Role: Group Creative Director
Year: October 2018 to October 2020
Clients: Urban Decay, Beats by Dre, Target
AKQA, New York
Role: Creative Director, FL
Year: Feb-Aug 2018
Clients: Nike, Converse, IBM
Johannes Leonardo, New York
Role: Creative Director, FL
Year: Aug-Oct 2018
Clients: WeWork
R/GA, London
Role: Associate Creative Director, FL
Year: March 2016-Sept 2017
Clients: Nike, Beats by Dre, Siemens, Unilever
Pablo, London
Role: Associate Creative Director, FL
Year: 2015
Clients: Carlsberg, Grimbergen, San Miguel
Publicis Groupe, London
Role: Associate Creative Director, FL
Year: 2017
Clients: Heineken
HUGE, London
Role: Associate Creative Director, FL
Year: 2016-17
Clients: Google
Droga5, London
Role: Associate Creative Director, FL
Year: 2015
Clients: Vita Coco, Wimbledon
BBDO, New York
Role: Associate Creative Director, FL
Year: 2015
Clients: Dutch Masters
R/GA, New York
Role: Senior Art Director
Year: 2010-14
Clients: Nike, Google, Ad Council, Samsung, Airheads, Mentos, Capital One, A&E, Unilever, Vitaminwater, Verizon.
Ogilvy, New York
Role: Associate Creative Director, FL
Year: 2014
Clients: Coke Zero
DigitasLBi, New York
Role: Creative Lead
Year: 2006-10
Clients: American Express, Converse, Miller
DraftFCB, Chicago
Role: Art Director
Year: 2005-06
Clients: State Farm, P&G
TENbyTEN Magazine, Chicago
Role: Creative Director
Year: 2004-05
Upshot, Chicago
Role: Associate Art Director
Year: 2003-04
Clients: Captain Morgan’s, Bulleit Bourbon
Education
Columbia College, Chicago
BFA Graphic Design 2003
Brands
Ad Council
A&E
Airbnb
Airheads
American Express
Apple
Beats by Dre
Bulleit Bourbon
Capital One
Captain Morgan’s
Carlsberg
Coke
Dutch Masters
Grimbergen
Converse
Google
HBO
Heineken
Howard Hughes
IBM
Jeremy Scott
McKittrick Hotel
Mentos
Miller
Nike (Basketball, Football/Soccer,
iD, NTC, NRC, NikeConnect, Running, Sportswear, Training, Women)
Our Place
P&G
Samsung
San Miguel
Siemens
State Farm
Target
Unilever
Urban Decay
Verizon
Vita Coco
Vitaminwater
WeWork
Awards & Recognition
AICP Winner 2x
Andy's Silver
Cannes Shortlist
Clio Shortlist
Communication Arts Interactive
Digiday Award
Obie Outdoor Advertising
One Show Interactive Merit 2x
One Show Entertainment Merit
Webby Winner Experimental & Innovation
AdAge
Ads of the World
Adweek
Allure
Best Ads on TVBillboard
Broadway World
Bus. Insider
Bustle
Campaign
The Cut
Daily Mail
Dazed
Elle
Fashionista
Glamour
Hola!
Huffington Post
Hypebae
Mashable
Nylon
PaperMag
Popsugar
Shape
Stylist
Teen Vogue
The Denver Egotist
The SF Egotist
Yahoo Finance