N I K E W O M E N & N I K E S P O R T W E A R

Two brands. Two stars. Two Instagram Stories. One epic launch. To celebrate the launch of the Nike Beautiful x Powerful collection, we put girls across Europe in the shoes of two of their favorite role models – Bella Hadid and French influencer Estelle Fitz – as they made their way through Paris. From the Nike flagship store at Les Halles, to Centre Court at Roland Garros, to the rooftop of the iconic Molitor Hotel.

We simultaneously shot, edited, and went live with two separate Instagram Stories for Nike Women and Nike Sportswear’s global channels in one day. The first challenge was creating two distinctly different stories from the same content. Along with an ever-changing production schedule, celebrity talent, three different shooting locations, two crews, and crazy traffic. But the results – the Instagram Stories were two of Nike’s most successful posts, doubling in the amount of views for Nike Sportswear channel. And furthermore, celebrating the power of women.

Client: Nike
Agency: R/GA London
Role: Concept, art direction
Collaborator: Carla Ballecer
Year: 2017